BOSTON

ARE YOU READY FOR IT?

“The energy, the people, the learning - it’s what the industry needs right now…

THIS IS WHERE CHANGE BEGINS.”

Working together to break old barriers

For generations, certain jobs have been labeled as “men’s work”: snow plowing, landscaping, plumbing, driving, engineering, contracting, and even medicine. The message was clear: this isn’t for you.

Even today, women make up just a fraction of the workforce in so many of these fields.

Were you the only girl in shop class?
The only one who loved sports?
The only one who could name every part of a car engine before you could drive?
Are you now the only woman on your crew, in your office, on the job site?

If so, you’re not alone (despite how it feels) and you’re exactly who this event is for.

No more “only”

This December in Boston, join us for a two-day experience built to shift the landscape. Together, we’re taking on the snow, ice, and landscaping industries with fresh leadership, honest conversations, educational workshops, and a stronger, more connected community.

This is a movement. A place for men and women to dismantle the barriers that have divided us. A platform to grow - side by side.

If you’re reading this, chances are you’re already on the same page.

Now’s the time to show up and lead the way forward.

To the owners, leaders and operators in the industry:

You already know that the future of your business depends on more than just contracts, equipment and weather. It depends on people—how they work, grow, and stay.

This event is built to help your company attract top talent, build a stronger culture, and lead with impact in a changing industry.

Insert Testimonial from one of the businesses who sent an employee

Here’s why you should send your team:

→ Build Better Leaders
Give your team access to fresh perspectives, inclusive leadership strategies, and hands-on workshops that develop confident, collaborative leaders.

→ Retain Your Best People
Workplace culture is a competitive advantage. When employees feel seen, supported, and part of something bigger, they stay - and they bring others with them.

→ Bring the Industry Forward
By sending both women and men to this event, you’re setting a standard of equality and excellence. You’re not just keeping up—you’re leading.

→ Get Real Tools, Not Just Talk
This isn’t fluff. Your team will walk away with actionable ideas and proven practices they can bring back to the office, the shop, and the job site.

→ Invest in Growth At Every Level
From owners and executives, to crew leads and new hires, this event is designed for every layer of your company. Everyone leaves better than they came.

This Is Not a Women's Event.

It’s a Smart Business Decision.

Encourage the women on your team to attend and bring a male colleague. Send your rising leaders. Show your workforce you care about progress, not just profit.

The companies that will lead the next decade are the ones willing to evolve.
This is where that starts.

women in male-dominated fields

Kick-Off & Celebrate

There are already so many that are doing all they can to make EVERY PERSON in their industry feel heard and supported. We want to spend an evening acknowledging and celebrating their efforts. We would love for you to join us.

Welcome Reception + Awards Dinner
Celebrate the leaders of our industries at this high-energy, co-ed evening event. We'll recognize:

  • IE Ambassadors

  • Key Industry Partners

  • Companies Leading the Way in Inclusion & Innovation

DAY 1: December 3rd

Full Day Leadership Conference

This conference is designed for inclusive attendance - women and men working side by side to build stronger, more diverse companies. We encourage every woman to invite a male colleague to attend.

Get ready for:

  • Powerful Keynotes from respected voices in leadership, culture, and industry evolution

  • Hands-on Workshops with real-world tools for inclusive leadership and team development

  • Partner & Vendor Marketplace to explore solutions, services, and innovations

DAY 2: December 4th

We want to extend a heartfelt thank you to our amazing sponsors, whose unwavering support and dedication make this event possible. Their commitment to empowering women in male-majority industries is truly inspiring, and we’re so grateful for their partnership in helping create a space where women can come together to connect, grow, and succeed.

These companies are not just supporting an event—they’re helping to shape a future where women thrive in every industry. We couldn’t do this without their generous contributions, and we’re so proud to have them as part of our journey.

Please take a moment to learn more about our sponsors and the incredible work they’re doing. Without them, these events would not be possible!

THANK YOU SPONSORS…

PLATINUM

trueWeather

Our state-of-the-art technology platform delivers reliable, real-time weather information to its clients. With benefits unmatched in the industry, TrueWx.com offers dynamic products including certified snowfall reports that have no sign-up costs and are available in PDF format within 24 hours. Discover what our platform can do for your operation.

Kasel Rocks Landscape Co.

Simply, we create peace of mind! Creating value to add to your property is our mission. We maintain large industrial, distribution, and data facilities in all four seasons. 100% in house performance means we will keep our word and always be there when we say we will. You’ve got enough on your plate. Let us take care of the building so you can focus on what truly matters - stress-free.


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